Turnkey Lending Solutions

List Management and Monetization

Our expertise lies in helping online lenders convert website traffic into new revenue streams. Through revenue-share programs, effective list management, and effective multi-channel marketing campaigns, you can monetize traffic at a higher rate and achieve strong financial results.

These programs are designed, developed, and tested with you. They may be real- time optimization of monetization opportunities that exist throughout the online customer acquisition process, during loan servicing, or following the successful or unsuccessful completion of the loan payment.

SellingSource uses a multi-channel marketing approach to help you reach the consumers most likely to respond to your messages. This includes traditional online marketing services like email, real-time consumer response, monetizing loan applications and websites as well as off-line programs such as direct mail, radio, DRTV, mobile marketing via WAP and text messaging, and call center tele-sales.

Revenue-Share Programs

SellingSource understands that your data is valuable and so are the services used to deliver new revenue streams. It is not easy to determine the financial results of each campaign before it is executed, or how successful it will be in the long term with your target consumer. We therefore deliver all of our monetization programs on a revenue-share basis. We set up the program, we gather the funds from campaign, we report the transaction activity to you, and we write you a check for your half of the revenue. There is one catch; we withhold 10 percent of the overall revenue generated to cover our costs for design, deployment, and maintenance of the program. After that it is 50/50, with no risk, and no up-front cost to you.

Monetization Programs

Real-Time Solutions

Most lenders view monetization as the use of their customer list to sell offers. This is only part of the story. There are a variety of real-time monetization strategies that can be employed in response to consumer online behavior and your decisioning rules for acceptance of leads and loan underwriting. Using our proprietary, event-driven multi-channel consumer response systems, SellingSource can capture and monetize data throughout the consumer lending cycle. Whether you are interested in selling new financing to good consumers, offering non-competitive products and services to consumers that you have approved for a loan, or monetizing consumers that you have acquired but not funded, SellingSource can design, deploy and manage the monetization process.

Mobile Marketing Solutions

The number of consumers using a cell phone as the main phone number in loan applications is approaching 50 percent. SellingSource is the leading provider of full service mobile marketing communications solutions for payday lenders. This is an untapped communication channel that has proven to be highly effective, with over 98 precent delivery of text messages resulting in conversions over 15 percent. Consider the impact on reactivation marketing and data monetization. This is a valuable new marketing strategy for lenders.

Email Programs

Email is a traditional communication strategy to monetize data and can be grouped into two categories:

• Transactional email

  This is an email sent in response to a consumer communication such as loan application and can be used as a non-spam email to communicate the status of a loan application and can include alternate offers if the consumer opts in to your communication. These mails are sent real time and can be very effective in monetizing consumers that have not had the loan application accepted.

• Marketing email

  This mail is the one that is usually associated with SPAM complaints and must be managed effectively to ensure delivery and also to eliminate the SPAM issues and the adverse results of those complaints. SellingSource and its partners are effective marketers that ensure that you receive the benefits of email communication and not the repercussions.

  As a leading provider of integrated transactional email marketing solutions, our solutions specialize in delivering highly targeted messages to current or prospective customers. Using the latest in creative, marketing techniques and supporting technologies we can design, build and execute campaigns that get the most out of email marketing.

Direct Mail Program

Direct mail continues to be reliable source of leads and monetization opportunities. SellingSource will develop, design, print, and fulfill your direct-mail campaigns, using proven methods to guarantee the greatest responses. The consumer response and conversions for these campaigns can be managed by your company or by the SellingSource direct response call center.

Call Center Programs

Our state-of-the-art inbound/outbound call center can fulfill loan applications, chase dropped online applications, sell, and cross-sell and up-sell any kind of financial product to your customer. Our call centers are fully integrated into Internet applications and marketing communication systems and use the latest call-management solutions for maximum productivity.

Lending Markets Served

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