SELLING SOURCE WELCOMES COLIN REID AS VICE PRESIDENT OF DATA STRATEGIES
Selected to Oversee Data Operations and Permission Practices
LAS VEGAS,January 26, 2011 – Selling Source , one of the largest digital marketing companies in the United States, named Colin Reid as Vice President of Data Strategies to ensure online data best practices. As online consumer experiences continue to be personalized through the utilization of consumer data, it is the responsibility of digital marketers to make certain the information is being used properly.
"Consumers are at the core of everything we do – which is why marketers need explicit permission from consumers and respect their privacy," said Reid. "Selling Source believes relevancy enhances the online experience and the ability to customize the consumer experience. It also differentiates online from all other channels.”
An accomplished executive with management experience from a variety of multi-national, entrepreneurial and market-leading businesses, Reid’s specialized expertise consists of sales, marketing and business development for financial services and analytics of data risk.
Prior to joining Selling Source, Reid was the Chief Executive Officer at Great American Days, the nation's leading experience gifts company. More recently, Reid held the vice president of sales, marketing and business development title at CL Verify.
He received a bachelor of engineering in Chemical Engineering from University of Birmingham, and an advanced diploma from Chartered Institute of Marketing in London, England. Reid resides in Florida.
Selling Source’s businesses and web properties include
• PartnerWeekly, industry leading CPA network
• Q Interactive, a performance-driven advertising network
• Kitara Media , a performance-focused advertising agency and ad exchange
• CoolSavings, a leading online savings destination
• Postmaster Direct, a pioneer of double opt-in permission-based email marketing
• Vente, Inc., a permission-based marketing firm
• RevEngine, a performance-based affiliate network and agency
• LeadRev, a customer acquisition network and list manager
• Consolidata, a data acquisition and information management company
• DataX Ltd., a data solutions company and credit reporting agency
• ThruChannel, a premier list management company
• Right Mail Marketing, a targeted email provider
• ClickGen, an incentivized lead generation network
About Selling Source, LLC
Selling Source is one of the largest digital marketing companies in the United States. With a portfolio of thirteen industry-leading brands, Selling Source provides extensive and customizable solutions to develop and manage brands, acquire consumers cost effectively and maximize return on investments for advertisers and publishers.
Combining unparalleled consumer insight and vast media reach across owned-and-operated web properties and partner sites, Selling Source utilizes its cutting-edge technology to offer scalable results in the areas of on and offline direct marketing, media buying, list management, data solutions, brand management, web site solutions, search, display advertising, affiliate marketing and credit reporting. Serving small businesses through to the Fortune 500, each subsidiary offers unmatched services in its respective channel.
London Bay Capital, a private equity firm based in San Francisco, acquired a controlling interest in Selling Source in December 2007. For more information, please visit www.sellingsource.com.
About London Bay Capital
London Bay Capital LLC is a private equity firm based in San Francisco. It focuses on management buyouts of middle-market growth businesses in the U.S. and Europe. It invests its partners' capital as well as funds it manages on behalf of one of the world's largest family offices.
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Selling Source Completes Acquisition of Kitara Media and The Q Network
Transaction Will Create One of the Largest U.S. Digital Marketing Businesses With Annualized Revenues Near $300 Million
LAS VEGAS, September 8, 2010 — Selling Source, LLC, the leading provider of technology and marketing solutions to the specialty finance sector, announced today that it has completed the acquisition of Kitara Media and The Q Interactive Network, which includes seven affiliated digital marketing businesses and web properties, including Q Interactive, ClickGen, CoolSavings, Vente, Postmaster Direct, ThruChannel and Right Mail Marketing. These businesses are expected to generate approximately $100 million in revenue in 2010. The acquisition will make Selling Source one of the largest privately-held digital marketing businesses in the United States, with pro forma combined annualized revenue expected to approach $300 million by the fourth quarter of 2010. Selling Source is a London Bay Capital portfolio company.
“These acquisitions will make Selling Source one of the most diversified digital marketing businesses in the United States, with a broad portfolio of services offered to hundreds of clients across more than one dozen industry sectors. The company is led by a combined management team that is one of the strongest and most knowledgeable in the digital marketing sector, with the skills and experience necessary to build and successfully manage a much larger enterprise,” stated Sam Humphreys, the Chairman of Selling Source.
“This merger and the continuing expansion of Selling Source’s highly successful customer acquisition activities will provide our clients with unprecedented consumer reach - one of the broadest within the digital space,” said Dale Baker, newly appointed Chief Executive Officer of Selling Source. "With this combined platform, we will be able to develop new verticals and product lines quickly and seamlessly, while continuing to evolve and enhance our cutting-edge technology."
Following these transactions, Selling Source’s businesses and web properties will include:
• PartnerWeekly, industry leading CPA network
• Q Interactive, a performance-driven advertising network
• Kitara Media , a performance-focused advertising agency and ad exchange
• CoolSavings, a leading online savings destination
• Postmaster Direct, a pioneer of double opt-in permission-based email marketing
• Vente, Inc., a permission-based marketing firm
• RevEngine, a performance-based affiliate network and agency
• LeadRev, a customer acquisition network and list manager
• Consolidata, a data acquisition and information management company
• DataX Ltd., a data solutions company and credit reporting agency
• ThruChannel, a premier list management company
• Right Mail Marketing, a targeted email provider
• ClickGen, an incentivized lead generation network
"This is an exciting new chapter for our companies,” said Glenn McKay, President and Chief Operating Officer of Selling Source. “These businesses are a perfect fit for us. Selling Source has historically focused on a small number of very specialized markets, while the acquired businesses have developed technologies and skills which, broadly speaking, are applicable to virtually any industry vertical. Both businesses have always been very data-driven. Following this transaction, this combination of deep expertise and wide coverage will give us the ability to generate very large volumes of the highest quality consumer leads — which will yield the greatest returns for both our advertiser customers as well as our affiliated publishers. Our combined daily traffic volume will be several times greater than we now enjoy. While we intend to continue to grow our industry-leading market share in the specialty finance sector, we will also seek to aggressively expand in several of the markets of our newly acquired operations.”
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